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Exploring New Realities: A Dive into AR and VR Experiences
Augmented Reality represents the Industry 4.0 technologies, which is a cutting edge and experiential technology. In 2010, when we wanted to use or sell AR technology, it involved a huge cost. There were only a few companies that could deliver 3D technology. The use of this technology was limited both on the supply side as well as the demand side. But today, there are many organisations ready to provide the 3D technology, and there are many business models that are facilitating to sell AR as service than mere technology. At Suri Ads, we pass on the same advantage to our customers by making AR an affordable technology service. With Facebook and Instagram filters, you will see a lot of business niche already created. We are not actually selling AR; we help you with rich Experiential Marketing, which gives a new dimension to your marketing strategy in addition to narrating your existing story. Experience is the new dimension we want to add to your story. We want your customers to experience the product with our solution.
Augmented Reality merges digital content seamlessly with the real world, enriching experiences through devices like smartphones and smart glasses. Users can interact with a blend of physical and virtual elements, finding applications in gaming, navigation, and educational tools. From apps that superimpose information on real-time camera feeds to immersive experiences enhancing everyday activities, AR continues to evolve and integrate into diverse aspects of our lives.
Virtual Reality creates immersive, computer-generated environments, transporting users to alternate realities through devices like VR headsets. Offering unparalleled engagement, VR finds applications in gaming, simulations, education, and training programs. Users can interact with a fabricated world, experiencing scenarios ranging from lifelike gaming environments to virtual classrooms and realistic training simulations. As VR technology advances, its impact extends across various industries, promising transformative experiences in fields such as healthcare, architecture, and beyond.